The Myth of the Duplicate Content Penalty

Posted on April 11, 2022 by Nikhil P Naik

There are nightmare stories about Google’s duplicate content penalty and what it means for a website hit with it. When it first came on the scene several years ago, website owners feared they would lose rankings because they didn’t know what constituted duplicate content. What if they accidentally had the same sentence as a competitor’s…

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The Most Important Things About Managing a Website

Posted on May 24, 2021 by Nikhil P Naik

Managing a website is extremely common in the modern world. Whether you’re a small business owner, a blogger, or a hobbyist, it is very likely that you have at least considered starting a website, especially in the past year, where more people have taken the digital jump than ever before. If you have found yourself…

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Google Broad Core Update 2020: How It Affects Link Building In 2021

Posted on May 20, 2021 by Nikhil P Naik

On January 13th, 2020, Google announced a broad core update to its algorithm. Although it did not mention any specific name for the update, it is still believed to have affected websites from all topics as with previous core updates. Besides, Google preannounced the rollout of this update on the morning of 13 January 2020….

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How To Take Web Page Optimisation From Concept To Reality

Posted on June 1, 2014 by Nikhil P Naik

When harnessed properly, the web is an overwhelmingly powerful tool for businesses of all kinds. An unrivalled platform, the internet gives businesses a stage viewable by literally billions of people. Not that many years ago, the marketing world was drooling at the prospect of television, but the internet has truly brought us into another era….

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Effective PPC And SEO Strategy for Your Business

Posted on April 18, 2013 by Nikhil P Naik

Hundreds of websites and webpages are being created and updated on the internet every day; this has made the internet one of the most competitive places to conduct business. The challenge that most website owners face is that of ensuring that their websites are visible on the major search engines. It is a fact that…

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