Effective PPC And SEO Strategy for Your Business

Posted on April 18, 2013 by Nikhil P Naik

Hundreds of websites and webpages are being created and updated on the internet every day; this has made the internet one of the most competitive places to conduct business. The challenge that most website owners face is that of ensuring that their websites are visible on the major search engines. It is a fact that 85% of all the people who visit a particular website access it through a search engine. This is the reason why more and more websites are working on their Search Engine Optimisation, otherwise known as SEO, with the intention of making their websites more visible.

search engine optimization_seo

What Is SEO?

SEO is one of the best and most effective marketing strategies on the internet, and there are agencies out there who house experts in this field. By hiring a professional to take care of the SEO campaign, a business can insure that they are not wasting their own precious time and effort. Agencies will create correct strategies that will definitely get a website to the top of the SERPs. Unfortunately, if SEO is not done correctly, a website could suffer tremendously and it could even be blacklisted from search engine rankings.

Search Engine Optimisation focuses on how people generally look for answers to their queries on search engines. It also focuses on the criteria that these search engines use to determine which pages will rank highly based on a particular keyword. Internet users who are looking for answers and who are not necessarily looking for a specific website usually use search engines to find information. These users will often key in a keyword or a keyword phrase. The search engine has algorithms that will use this keyword to search for websites that can provide information on the search query. Websites that have used proper SEO techniques will often appear on the first page of the Search Engine Results Pages.

Get SEO Smart

The fact is that most people rarely go past the second page when searching for a particular keyword. This means that the websites on the first two pages of search engines are the most likely to be clicked on. SEO aims at getting websites on these first pages in order to ensure that they can be seen and that more traffic is driven to a particular website. With SEO, online businesses can get more traffic that is likely to convert into sales for the business.

Businesses that would like to increase their chances of being seen can use location-specific SEO strategies. By using a SEO service that is location-specific, companies is able to reduce competition on search engines and to narrow down their choices to potential customers within their service areas.


Importance Of PPC

Most people do not understand why they should use both PPC and SEO strategies together. However, business owners should realise that these two services work better together, as they both have several strengths and weaknesses. Furthermore, PPC and SEO each serve different objectives that can help to drive more traffic to a website. This is especially the case for business owners who operate in a highly competitive online business environment. Using both strategies will not only help them to increase their visibility but also to sharpen their marketing strategy and to cover all their bases as far as online marketing is concerned.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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