How to Get Your Website Ranked on the First Page of Google Search

Posted on December 6, 2012 by Nikhil P Naik

Getting ranked on the first page of Google’s search engine results might sound like a daunting task. And if you are new to the world of online marketing, it certainly is daunting if you don’t know where to begin – even if you already have a successful business.

While being in the top ten listings on Google’s search engine results is okay, and being in the top five listings is even better, ultimately you want to be in one of the top two spots. Those are the two people are most likely to visit when searching for specific keywords. But how do those rankings come about?

google-seo

It Begins with Your Website

First of all, however you go about online marketing, you need a website. If you are in business today and don’t have a website, it’s like saying you think the world is flat. The world is round, and so is the World Wide Web, and to go around reaching the most people for the least amount of money, you need to have a website.

Small business owners who already have a website may be looking for ways to get more traffic. And the best way to do that is by using WordPress. The beauty of using a WordPress site is that, when it is setup correctly, the moment you add fresh content, it automatically update Facebook, Twitter, and anything else connected to it. But best of all, WordPress makes it so that you don’t have to know HTML.

Also Read: Strategies to Get Traffic From Google and Other Search Engines

Filling Your Website with Content

It’s a great time to be in business because of the internet. Take for instance Dr. Jeri Anderson, a chiropractor in Sacramento, California. Her practice first opened 26 years ago, but she is still setting records today due to using the internet to continually build and improve her business. She credits the web, as it is a great way to reach a lot of people without spending a lot of money.

Once you’re clear about how to make your own website using WordPress, then it’s time to start adding content. Dr. Jeri offers this easy, three-step process for successfully adding fresh, relevant content to your website.

PLANNING – Before you ever write the piece, plan ahead. Figure out what your keyword is before you write the content and then get that keyword in the description and in the title. Think about the end result that you want for you content before you even write it.

SHARING – The second thing is to go into Google+ and claim your page, and put all your information about your business on there. Then ask your client base for feedback. If they love you, ask them to leave reviews stating why they love you. And if they don’t love you, ask them to let you know why so that you can fix it. If you need or want reviews, ask for them because they might not think of it on their own if you don’t ask.

LINKING – Always have backlinks that link back to your content. You want to have pages with keywords that are very important to you, and then make sure that you’re getting links back into those pages. Google looks at backlinks as a type of vote. The more backlinks you have, the more votes you have. Depending on the quality of the vote, the more votes you have the higher you naturally rank in the search engine results.

While you’re making your plan, if you aren’t sure about how something works get advice from the experts. Internet marketing podcasts like James Martell’s Coffee Talk are a great way to learn about the latest online marketing strategies. Guests like Dr. Jeri share their experiences, which not only provide you with a wealth of knowledge but could also help prevent you from making some of their mistakes.

Also Read: Google Search Operators Useful for SEOs

Why Google Matters

As James Martell, host of popular Internet marketing podcast ‘Coffee Talk’, explained, “I think the reason why Google is where they are today is because of the relevant content that they serve up in the natural search results. For those of us who’ve been online for a while, go back a decade when it was pre-Google-era and the search results were horrible.

Google revolutionized how we search for things. Every few weeks, the search engine giant changes its search algorithm so that users are given fresher results. If your website isn’t updated with fresh content, guess who will probably not be at the top of the list? That’s right – it’s the website for your small business.

Outsourcing for Content

If you’re so busy running your business, then you might be wondering how you are supposed to fit in time to write new content for your website on a regular basis. The beauty of WordPress is that you can load content in advance and then schedule for it to update at a later time. Because it does not go live until it is updated, Google always thinks it is fresh and new.

Another option for getting fresh, new content is to outsource the job to someone else. You could hire writing or marketing students from a local college or use a company like Elance that allows you to outsource the work over the internet.


About the Author: Freelance writer Becky James-Muth enjoys her job because it always gives her an opportunity to learn new things. When she isn’t writing she’s usually spending time with her family which includes her firefighter husband and their two teenage sons. In her spare time Becky enjoys knitting scarves for cold weather shelters, watching chick flicks with her golden retriever, and starting home improvement projects.

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About Nikhil P Naik

Nikhil Naik has finished his graduation in the field of IT and is currently mastering at the University of South Florida. He also loves watching cricket, listening to music and travelling. Twitter Handle - @buzz_nikhil.

Comments

  1. I think its not easy for a blogger to get first page in Google Search. He needs to have dedication, discipline in his work, need to apply technique & above all be a true blogger to get success in blogging world

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