How to Determine the Traffic to a Website or Blog

Posted on November 25, 2012 by Nikhil P Naik

Website Traffic – Keen to know much traffic is coming to your website? To determine the traffic flow to a website there are certain analytical tools that provide comprehensive data related to unique visitors, returning visitors and other crucial information that are helpful in taking decisions. Some of the websites provide free services while many levy charges. Here is a list:

Google Analytics

Google Analytics traffic

Google analytics is a basic service from the search engine giant Google made available for online businesses making it possible for them to track the advertising ROI and get detailed statistics about traffic to the website. It is a highly popular website statistics service that you allow online businesses track visitors from various referrers that include search engines, pay-per-click campaign, online advertising and other digital platforms. This Google product has been integrated with AdWords for better tracking of online campaigns across the web.


Alexa

Alexa

Althought I am not a great fan of alexa, it surely is another popular and interactive website to determine traffic. Reason why i don’t choose alexa is because of it’s zero accuracy. You will get to know for yourself when you start using it. Available without any fee, you can install it at once at the toolbar and it will automatically collects data on browsing behaviour and transmits to the website. Its services are related to global ranking, traffic data and other significant information. Although it does not provide the accurate number of visitors but a constant tracking will help you in understanding the flow of the visitors to the website.


Statcounter

statcounter

It is a free and reliable invisible web traffic analysis tool that let you avail real-time detailed web stats. Many businesses  and large websites prefer StatCounter as it helps monitor actual human activity in real-time which even Google Analytics too have started of late.


QuantCast

quantcast

 This analytics tool provides an estimation of unique visitors and hits along with visitor demographics. It allows you to buy and sell targeted audiences in real time, and allow you to view free audience reports on millions of web properties. Advertisers can take the advantage of this tool to understand the targeted audience which in turn help in enhancing their product and services, and engage visitors.


Google Ad Planner

Google adplanner

Image source

In case if you are looking for advertising your website/blog, It is one of the highly recommended analytic tools to tract visitors as it provides a comprehensive view and accurate results. More or less like that of Anaylytics, with the help of this tool, you can track or monitor the traffic of the targeted website with specific to average number of visits per visitor, geographic region, unique visitors, time spent on a page, overall page views and other crucial information of the site. This tool is interactive and can be used just in a few simple steps.


It is very important to measure and monitor traffic to the targeted website to excel in online business. However, if you are considering social media marketing to promote your business and draw traffic, then are certain tools that you should consider. Some of the popular social media monitoring tools are:

  • Hootsuite
  • Wildfire
  • Twazzup
  • TweetDeck
  • SocialPointer

These tools are indeed helpful as they are interactive and make it easier for you to understand the comprehensive social media marketing with its realtime social media marketing results.

Analytics tool help you to figure out the progress of the work, reach the targeted audience, strengthen the online marketing strategy and also enhances the efficiencies of visibility of online presence.

About Nikhil P Naik

Nikhil Naik has finished his graduation in the field of IT and is currently mastering at the University of South Florida. He also loves watching cricket, listening to music and travelling. Twitter Handle - @buzz_nikhil.

Comments

  1. Michelle Booth says:

    Thanks – I hadn’t heard of some of these before.

  2. Sai Kumar says:

    Hi Nikhil, Great list of traffic determination tools bro. I using almost all the tools which you have listed above. Thanks for Sharing!

  3. I prefer to use Google Analytic among them. Alexa is not a reliable source to measure traffic, and can easily be manipulated.

  4. Inpage Urdu says:

    nice post and blog really help me by owt4pk

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