Basic SEO Tips You Must Know

Posted on June 24, 2012 by Nikhil P Naik

When it comes to building an online business, many people think it just has to do with designing and building websites. However, this couldn’t be further from the truth. Quite simply put, if people don’t know about your website or how to find it then they won’t come and visit it. There are a ton of different ways for you to attract new visitors and customers to your website with various traffic tactics.

By far, the most popular and effective way to get your website known and out to the public is through SEO (Search Engine Optimization). SEO is defined as the process of optimizing and enhancing your website’s ranking in the search engines so that it appears in the results section when typing in specific keywords. There are a few key things that you need to know when it comes to using SEO and your website hand in hand and to ensure that your website becomes search engine friendly!

Search Engine SEO

Title Tags

One of the most important things you need to look at are the title tags. The title tags can be found in your header and are used to tell your browser window exactly what title to display when your specific website is opened. You need to make sure that when you are creating your title tag that you add keywords that you are trying to target on that specific page so that it will help the search engines know what your website and content on your website is related to.


Meta Tags

Another key thing you need to keep in mind is focusing on your meta tags. These tags can also be found in the header of your website. It is very important that you place the description of your website and specific keywords related to your website hand in hand with this particular tag as it will help relate the content on your website. You don’t want to use keywords that aren’t in that page’s content as it can be confused with spamming. You should also make sure that you have specific tags on every page of your website such as <h> tags. <h> tags are HTML headings that help break up your content on your page into specific categories. When you use these specific tags you need to make sure to use keywords that your are trying to target for that particular page as it will significantly help you in your rankings on search engines.

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Designing Your Website

Designing your website also plays a big role in how the search engines rank your website. You want to make sure that you make your website easy to navigate through, and when you are linking pages, you want to make sure that you use strong anchor text. Anchor text are the keywords used to describe a specific link. Search engines will use these help categorize what a particular page is about, which is why you want to make sure that you use keywords that you want targeted.


Images and Keeping Your URLs Clean

Also, if you have any images on your website, you want to make sure that you use all the attributes to describe your specific image. This will also give you the ability to target and to reinforce specific keywords. Keeping your URLs clean is also a must when it comes to search engine optimization. You want your URL names to reinforce your targeted keywords. For example, lets say you are trying to target pet care products on a specific page of your website, then you would setup your URL structure to read as “”.


Providing Constant, High Quality Content

By far, one of the most important aspects when it comes to search engine optimization is making sure that you have good content. Realize that even if you do everything virtually possible to make your website SEO friendly, although you may get visitors, it will not be a high conversion rate of visitors because your content will not be helpful or useful to your visitors.

The more constant and well written content you have available for visitors to read, the higher rate of visitors you will find visiting your site each and every day. Simply put, people don’t want to read the same thing over and over again, so ensuring that your website always has new content available for readers, the more you will see your rankings in the search engines increase as well as the number of visitors you have coming to your website every day! Be sure to use content that clearly gets your message across to readers as well as interests them and makes them want to keep coming back!

These are just a few important basics of SEO and should be used if you are planning on building a website and starting your very own online business. Online businesses and search engines work hand and hand and is very crucial to the success of your business as a whole. Using these helpful tips and suggestions well have your online business ranked high in the search engines and will ensure a high rate of visitors and potential customers visiting your site daily!

About the Author: James writes for And more focusing on SEO blogging/topics.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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