Small Business Tools: Social Media Management

Posted on June 20, 2012 by Nikhil P Naik

Running a business is already stressful, not to mention keeping up to date with the rapidly changing technology and social media networks. Most business owners simply do not have the time to squeeze in social media on their daily schedules. The key is to maintain a social media presence in as little time, while making it worthwhile and effective. Whether you are a printer retailer or a wine distributor, here are a few strategies to help you manage your social media daily.

Make social media management a group effort.

Ask employees to get into social media. This does not only improves your brand’s online visibility, but also lets you share the task of maintaining and updating your company’s social media profiles. Ask each employee to rotate daily in keeping an eye on the company’s social networks, answering customer queries, and engaging followers. If you are searching for a way to effectively manage the company blog, think about group blogging. This doesn’t only alleviate time budget issues, it also allows for a collection of ideas that will speak to a more varied audience.

Social Media Management

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Stick to a social media schedule.

Set aside a few minutes daily to scan customer reactions and trending topics to keep you on top of social media newstream. Are you the type of person who reads the headlines first thing in the morning with a cup of coffee? Why don’t you give it a few minutes to scan Facebook and Twitter and see the latest updates? If you are having a hard time formulating updates on your social media profiles, try keeping a schedule. Advance planning alleviates pressure to create constant content. And you can still be spontaneous by sharing the hottest news of the day or industry trends. Themed days help you organize thoughts better and have fun at the same time. For instance, you can share industry news on Mondays, blog about dell laptops on Tuesdays, start a poll on Wednesdays, share a quote on Thursdays, and so on.

Take it one platform at a time.

Most small business owners get overwhelmed with learning and maintaining their social media profiles. The key is to focus on platforms that impact your business the most. For entrepreneurs who are just getting started, try to master one platform at a time. If many of your customers interact in Twitter, take the time to brand your company in Facebook, so that you can participate in their conversations.

Also Read:

Using Facebook to Promote Your Business

The Benefits of Online Software to your Business

Take advantage of free social media management tools.

Services like TweetDeck and Hootsuite are great tools for busy marketers and social media owners. These platforms enables you to post, reply, comment, and even schedule comments for all your organization’s social media accounts in one easy window. These platforms feature dashboards that will show all the feeds and messages on your social networks. You can also assign roles to people in your firm so that everyone utilizes the same account.


If spending a few minutes each day on LinkedIn, Pinterest, Facebook, or Twitter gives you anxiety and adds to your stress levels, consider adding a social media manager on your team. You can also find a third party vendor online who can focus on perfecting your social media presence.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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