Things that Will Keep Your Subscribers Happy

Posted on June 7, 2012 by Nikhil P Naik

Building a list is one thing, but maintaining your list is a more important thing. Blogging is not easy task if you are new to it. It is very important that you work upon the number of returning visitors. Many of the bloggers will find that hardly a fraction of the visitors will visit the blog for the second time. No doubt, if you want to keep your business, you need to make more and more people subscribe to your news feeds. You need to keep your subscribers happy. Once you are able to gather a good number of subscribers, you can be at the comfort level. Here are 8 things that will keep your subscribers happy and increase conversion rate in the long run:

1. Constant communication

Regular communication is the thing that will make your subscribers engaged in your list. If you communicate with them regularly, it is guaranteed that you will keep them interested with you. However, keep in mind that you don’t have to communicate with them aggressively.

2. Be of great help to your subscribers

When you help your subscribers, they will trust you. When they trust you, they will listen to you and follow your advice. Being helpful is not only useful in day-to-day life, but in business life as well. You are doing business based on mutual relationship. You help your customers, and your customers will reward you. So, start helping your subscribers and solve their problems one email at a time.

3. Two-way communication

Be a friend instead of a salesperson. It is a great strategy to maintain your list. Ask for the feedbacks from your subscribers and send individual response to them. See what will happen. They will become more responsive because they feel that you care for them.

4. Send them valuable goods often

When your subscribers can find valuable information on your list that they can’t possibly get from somewhere else, why do they need to leave your list? It’s no reason at all. They will keep with you and be loyal to you. If you can send them valuable goods often, your subscribers will happily anticipate your next email.

5. Valuable, unique, and original information

The information that you are giving to your subscribers is the one that will affect how they feel about your mailing list. They may feel that your list is a cheap and unworthy list if you keep sending information that they can easily obtain anywhere. However, if you can give them new insights about the same old information that they already know, perhaps you can win their hearts. Give to your subscriber valuable, unique, and original information so that they will stay as your subscribers for a long time.

6. Give your subscribers what they need

You have to know your subscribers. Who are they? You must know them before you can build good relationship with them. Most importantly, you have to know about what they need from you. Once you know about what they need, you simply give what they need in each email that you send. For example, if your list consists of frustrated acne sufferers, then what you need to give to them is a new understanding about acne and actual solution for their problem.

7. Use unique communication method

You can either engage people with your copy or just bore them. It is true with each email that you send to them. You can either have an interesting email or a boring email. How to make your email interesting? Use interesting communication style. When you use interesting communication style that is different from other people, people will start to take attention on you. And they will like you.

8. Arrange Giveaways

Giveaways are something that many of the users will be looking for. Some good giveaways consists of full version Softwares, applications, games, mobile apps and others which fits into this group. It is important that you keep in contact with software Selling sites and developers during a new product release and request for them to arrange giveaways in return for a review of their product  so as toattain more traffic to your blog.

Those are some tips you can follow to make your subscribers happy.

Kim is a contributor to where you can get some reviews from their customers in order to help you make the best choice of hosting.

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About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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