Things You Should Know About Facebook Timeline

Posted on June 2, 2012 by Nikhil P Naik

The new Facebook timeline is finally here, and there has already been tons of posts on this subject, but most of the time is being spent on discussing what is being offered rather than discussing what actually matters. So let’s cut through the fluff, and talk about the major things and elements you need to know to become familiar and rock the new timeline layout for pages.


1. The Timeline Cover Photo

This is the biggest aesthetic change to the new page layout. First thing you will notice is that the photo is about 850×315 pixels, so if you intend using timeline photo, it should be around this size. This also means that these pictures are really HUGE on the page, and many take up considerable screen space.

Few important things that you should know about these photos are:

* Posts can now be expanded

Timeline will try to guess which of your posts are interesting and viewable and would make them viewable. It will guess this by checking the number of comments or likes received by a post.

* Your privacy settings on old posts will remain.

Any posts that was shared three years ago and was viewable only by friends would continue to remain so. However, the only concern here is the way user’s definitely of friend changes with time. A status update or photo that was OK for friends in college might not be so for current friends, which might also include co-workers.

2. Pages Can “Pin” Posts for 7 Days

Pages can “pin” posts to the top of their timeline for a period of seven days, and would also highlight the important content that has been posted by you, thereby allowing you greater exposure. This is great for all big event or brand announcements.

3. Cover Photo Rules & Regulations

Facebook is trying to enforce new rules with cover photos. This is going to be very important for your Facebook marketing efforts, because most of the rules are pretty strict. Let’s have a close look at few of these rules.

Timeline Cover photos should NOT contain:

* Any contact information, such as email, URL, postal address or any other information in your Page’s About section

* Purchase or price information, such as “30% off” or “You can now download it from our site”

* Call to action, such as “Tell your friends” or “Get it Now”

* References to various user interface elements, such as Share or like, or any other Facebook features

4. No More Facebook Landing Pages!

Yes, to a certain extent, Facebook landing pages are almost dead….

Now pages won’t be able to display custom applications as default landing tab which non-fans usually see on their visit. They may see custom applications, but they cannot set it as default, as timeline will now be the default page for all users.

5. Application boxes are now featured in prominently

Previously applications were present as tabs on your sidebar, but are now featured at the top of timeline. You can decide their order and keep important ones on your page to enable all to see.

You can also feature your old landing page on the top, but since it is not the first thing your visitors will be seeing, it will be less important and effective.

6. Some changes in the “About” Section

Now “about” section will be featured more prominently. There are two features available at the top of your timeline, and you need to update them soon. Both versions depend on whether your business has a physical location or not.

Ben got onto the “Timeline bandwagon” as soon as the feature rolled out, often regretting the decision. He has been using the timeline for pages for a NYC condominiums company for a couple of months now, already seeing the improvement in engagement using the features Facebook Timeline offers.

Photo Credit

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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