Social Networking Sites for Home Business

Posted on May 29, 2012 by Nikhil P Naik

Social Networking Sites for Freelancers

For many, the idea of working from home is extremely enticing. It’s easy to get caught up in the fantasy aspects of running your own business from home: ditch the boss, make your hours, manage your own business strategies. But few people consider the pitfalls of cutting yourself off from the workplace. In some cases, it can lead to a downright solitary existence.

Home-based entrepreneurs and freelancers have a unique set of challenges facing them. As they are less likely than their office-bound counterparts to have a social life related to work, they have to go out of their way in order to network, interact with colleagues and bounce ideas off of other professionals.

Missing out on the social aspect of work goes beyond limiting the freelancer’s social life. It has a profound effect on their business prospects and career potential as well. Lunch with colleagues, water-cooler banter and professional mixers all lead to future business connections. And in the business world, it’s always worth fostering and leveraging as many connections as you can.

So for entrepreneurs and freelancers, one of the most important considerations for their daily work lives is figuring out how to supplement those social connections. This is where social media comes in.

Social Networking for Freelancers

Everyone knows the big social networking sites – Facebook, Twitter and LinkedIn. LinkedIn and Twitter are especially good for establishing a professional network and promoting a business, respectively. But neither offers the total package that work-from-home professionals need. Enter purpose-built social networks for people who work from home.

These days, any business worth talking about is leveraging social networking for all it’s worth. There is no reason that home business operators, freelancers, authors and remote workers shouldn’t be doing the same.

Social networking communities that are designed especially for these people offer a few special benefits that are geared to the work-from-home lifestyle. Here are some of the most important features:

Connect with other members

This is the ‘social’ aspect of social networking. As with any networking platform, you’ll have a chance to tell others about yourself – everything from your professional accolades to your personal interest. If you were in a brick and mortar office, the ‘about me’ page would correlate to everything from the plaques and credentials on your office wall to the family portraits on your desk.

Get work, projects and new clients. 

This is the reason most work-from-homers join sites like this. Freelancers can browse jobs directories, authors can pitch their books and home business operators can offer links to their service or product.

 Promote your business

You can also use home business social networking sites to deliver a sales pitch. You can upload your CV and portfolio and tell other members about the service you provide. You can also use the site to sell your product or service, or even swap it with another community member. This is a great way to get the word out about your business, while learning more about what your peers, colleagues – even your competitors – are up to.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

Leave a Comment


This site uses Akismet to reduce spam. Learn how your comment data is processed.