How to Write Amazing Website Content

Posted on May 16, 2012 by Nikhil P Naik

The design and layout of a website will influence the visitor’s decision making process within a few seconds. Within this brief moment, your potential customer will make a crucial decision whether to stay or go. A websites font style, color, use of images and graphics and the layout all contribute to how your visitor rates your website.

Once the design elements have drawn in your visitor, it’s the quality of the content that will make a vital impression, and will ultimately determine if they remain there for an extended period of time, and return in the future. There is nothing that impacts the quality of a website more than the standard of its page text. A well structured approach when setting out your website content is also a critical step in accomplishing polished text. Well structured content is used for specific writing processes by all leading website design writers.


Starting With the Basics

People who are reading your articles or page content will be aware that quality text will be error free and should employ proper grammar. It is also a common belief that website content needs to be concise, and should also be communicated in a proactive voice, not a passive voice. The use of bolded sub-headings also enhances the page structure allowing the visitor to quickly scan the material.

Now that we have set-out the basics of writing effective web-copy, the following 5 steps delve deeper into crafting superbly written content from scratch. It is important to note that producing excellent website text must go through 5 distinct phases.

1. The Overall Plan

A key element for any design process including text or graphics, needs to include a clear plan and outcome. When writing is concerned, planning this stage should include input from authority resources. This could be members of your writing team, or advice from other esteemed writers. Agreeing on key points through brainstorming sessions and determining the targeted audience will allow you to form a statement of works, and a timeline for which to deliver the work.

If you are undertaking a larger project for writing the entire website content, you’ll need to determine how long each portion will take to complete. The home page might be written in bullet points, or short snippets, to showcase the websites overall theme. However, the secondary pages often require more in-depth information and should be planned out in advance.

2. Writing an Outline

When you have defined the project properly, you can then complete the outline. Within the outline, a list of key subject matters will need to be created for all the main points and pages of the website. The use of bullet points is a great way to form the outline of the text. The outcome of this phase should produce an introduction, the main page body, and a summary or conclusion – all of which form the fundamentals for accomplished writing techniques and formulas.

3. Creating a Draft

This phase is when you should begin to complete entire sentences. As discussed in step 2, the more effort and research employed throughout the outline phase will usually produce a better quality draft and can expedite the remaining steps. If you have assigned various writers to completing the draft, allocate a single person the task of pulling all the content together. This person can also be responsible for comparing the draft with the outline ensuring no crucial components are missed.

4. Revising the Draft

A writer should never rely on the draft copy. Always re-check the draft copy after an allocated break from the project to ensure it meets the guidelines of the website owner, and you are certain it contains the intended content and its message is delivered perfectly.

The draft revision includes double checking that the correct content is included, grammar and spell checks, reviewing the intended writing style, and double checking any references you may have included. A few tips for assisting your revision include reading the text out loud so you can pick-up on any phrases that do not sound right. You should also consider revisiting the text 12 hours later to discover any additional errors now that you have a fresh set of eyes.

5. Proof Reading

Lastly, the draft version moves into the final revision and proof-reading stage. This phase lets you check every little detail including items such as styling, format and accuracy. With larger publishing firms, the role of proof-reading is normally undertaken by the editor and not necessarily carried out by the initial writer/s. By having a new person (even several people) proof-read the items, you are further ensuring the work gets published error free.

By having a clear and systematic approach with your writing, you are developing structure and a winning formula, ensuring the quality of your writing never misses the mark.

The author: Matt Fuller writes about various website design and search marketing topics.

Also read:  SEO Strategy: Why Guest Blogging is Superior to Article Marketing
About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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