The Personality of a Copywriter

Posted on May 10, 2012 by Nikhil P Naik

I have been working as a copywriter for quite some time now.  I work completely from home, from the comfort of my own sofa.  I know I’m supposed to have an office set up in which I can work in peace and quiet, but I personally much prefer sitting on the sofa with the family, watching funny cartoons like Sponge Bob with my son, the cat comfortably cuddles in to me on the other side.  I have a number of friends who do the exact same job and they say they do the same thing.  That got me thinking, is there some sort of psychological profile of a great copywriter?


What a Copywriter Should Be

There are a couple of no brainers when it comes to personality traits that any good copywriter should possess.  Firstly, we should be creative by being able to see anything from a huge range of different perspectives.  We should also be smart.  The subjects you have to write about are often things that you know nothing about.  For instance, I recently had to write about valves and I am about the least technically minded person in the world!  Next, we have to be great communicators.  After all, we have to grasp people’s attention through our words.  We also have to be empathic, which is essential since someone reading our texts has to feel as if we are speaking directly to them.  Next, we have to be seriously good readers, studying other peoples’ styles as well as our own.  We also have to be very trendy, because interests change quicker that the seasons so we need to stay up to date.  Lastly, we have to be seriously disciplined, because we work by ourselves, for ourselves.  I figure I am pretty much all of these things, but that isn’t at all what makes me… well, me.

What Makes Me, Me?

Without trying to sound like a personal contact ad, I would class myself as bubbly, positive, hardworking, positive and with an insatiable thirst for knowledge.  I figure that the last part – the knowledge bit – is something that makes me a good copywriter.  Also, I am someone who enjoys being comfortable (preferably on my sofa) and who likes social interaction, be that in person or virtually.

Copywriters’ Personality Traits

So, that being said, am I different from other copywriters?  Or are we all peas in some sort of huge pod?  Entire books have been written about writers, they are apparently solitary (not me), moody (not me), somewhat eccentric (so me) and egocentrical (not me).  But those are writers.  The ones that write novels.  They are not copywriters.  So are we different?  Apparently, copywriters are messy, procrastinators and perfectionists.  Still none of the traits that I listed in my little contact ad, in other words.  Sure, when I sit back and think about it, you could say I am somewhat messy although not overly so.  I would never say I am a procrastinator but I guess I am somewhat of a perfectionist.  However, I know a whole lot of copywriters and we are all completely different.  In fact, I don’t think there is a single personality trait that we all share between us, bar the fact that we have a passion for words.  But is that a personality trait?  Is that something that has been researched on a psychological level?  Personally, I don’t think so.

So is it possible to define the personality traits of a copywriter ?  Personally, I’m not convinced, since I know a lot of copywriters and we are all as different as chalk and cheese in terms of what makes us ourselves.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.


  1. Hey Buddy,

    nice blog.
    I got a question for ya. Can being introverted be a set-back in the world of copywriting?
    I’m an introverted journalist, an oxymoron as some would call it, and it has been a struggle for me in the field, as the amount of communication/socialization and writing is like 60/40 with interviews, approaching strangers to get stories etc.

    I would assume that copywriting does require some communication, but maybe less than journalism?

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