The Most Important Things About Managing a Website

Posted on May 24, 2021 by Nikhil P Naik

Managing a website is extremely common in the modern world. Whether you’re a small business owner, a blogger, or a hobbyist, it is very likely that you have at least considered starting a website, especially in the past year, where more people have taken the digital jump than ever before. If you have found yourself in a position where you are managing a website without formal training, here are the most important things you need to consider.

You Can’t Avoid SEO

Whether you’re a hobbyist or business owner, neglecting SEO is a death sentence. There is simply so much competition on the SERP that not optimizing your site will mean you just can’t attract the organic attention your site will need to meet its goals. If the concept of SEO daunts you a little, don’t be scared – there are plenty of great guides on how to do DIY SEO. 

If you take home just one message from SEO, it is that, although you need to be aware of technical optimization, you should dedicate your time to providing value for your viewers. This will make technical optimization a bit more intuitive, as many improve the overall user experience of a website (for example, code compression improves site speed, which provides a better experience). 

Stay Up-To-Date (Especially if you use a CMS)

Content Management Systems (CMSs) like WordPress make it easier than ever to build a good website, partly due to plugins that make it possible to build a site without doing much coding. However, if you use plugins, especially if they are free, you need to make sure they are always up-to-date and not more than a year old. This is for security reasons, as often, when a plugin has been around for a while, hackers will find weaknesses or loopholes and exploit them as much as possible. While website management and support staff will always make sure that your site stays resistant to viruses, you will need to do this yourself when you are your own webmaster. Don’t take security lightly; smaller websites are prime targets as they are low-hanging fruit.

Don’t Over-Complicate Things

It can be tempting when you’re in the process of designing your own site to add as many features as possible. While having rich functionality is a good thing, it needs to be appropriately distributed. Take the lean philosophy whenever you can, as this will save you much time later down the line. 

It is a strange death-of-the-artist truth that you will not know which features your site’s users will genuinely value. Adding more features will also only slow your site down. While you build up an audience of regular or semi-regular visitors, you should instead test different features by using A/B testing. This is an important part of longer-term website management.  A/B testing is essential when you are looking to improve your site in the direction that your users will want. It is a great way to test features and test the effect of navigational changes and changing cosmetic features. 

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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