Google Broad Core Update 2020: How It Affects Link Building In 2021

Posted on May 20, 2021 by Nikhil P Naik

On January 13th, 2020, Google announced a broad core update to its algorithm. Although it did not mention any specific name for the update, it is still believed to have affected websites from all topics as with previous core updates.

Besides, Google preannounced the rollout of this update on the morning of 13 January 2020. And the only information that it shared was – “create website content that users love.”

So far, the update seems to be an extension to some of the previous updates, including YMYL.

What was YMYL update?

Also known as the medic update, YMYL was rolled out on 1 August 2018. The update focused explicitly on two verticals – health and finance.

The update is so-called as it primarily affected health, medical, and other life-altering information-based websites. This update came after six years of Google algorithm update called the Penguin. The latter also focused on web spamming, which is better known as black-hat link-building practices.

Google Broad Core Update – January 2020

As already mentioned, the January 2020 broad core update results from refining several years of updates. But, it mainly affected only a few verticals. Some marketers also believe that the websites affected by core updates once are more likely to be re-affected.

That being said, still, not all verticals were affected, though. For instance, the most affected niche was reported to be the health and medical, followed by family & community, and finance.

Nonetheless, the update has transformed the link-building practices to a large extent.

What can be done to Revert the Update Effects?

We know that websites affected by one core update are more likely to be affected by subsequent updates. In light of this statement, though it might sound cold comforting, readjusting a website to match the latest rollouts can help revert the negative impact.

Keep reading to know some of the adjustments that can be made.

Optimize Content Both On And Off Page

Keeping up with Google’s guidelines, it would be beneficial to readjust your content. However, it not only refers to the on-page content but the off-page too. In other words, the content created for guest posting or link building should be in sync with the audience’s interests.

Choose Anchor Texts Carefully

Google has been trying to refine the relevance of the content it serves to meet the searcher’s needs. This is why so many SEO agencies can be found quoting create content, keeping in mind search intent for the target audience. Apart from the content alone, Google also pays close attention to the anchors for backlinking. The anchors should be natural and relevant to both the linking domains.

Pay Close Attention To Link Profile

When it comes to creating a link profile, many are fooled by misleading information online. The link profile refers to the number of backlinks or their quality and extends way further. We recommend reading how to outsource SEO services articles for a better understanding of link profiles. Nonetheless, the more relevant and fluid links are created between inbound and outbound domains, the better.

Google’s January 2020 core update was more likely to affect masses, but it did not. However, the ones who have been affected can still improve their website’s ranking on SERPs. We also recommend reading more google updates for a better understanding of how link-building and SEO work.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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