3 Simple Ways to Speed Up Your Business Website

Posted on April 12, 2019 by Nikhil P Naik

Speed is everything in the 21st century, and that is certainly true when it comes to the internet. Did you know that as little as a one second delay in loading a webpage can result in 11 percent fewer page views, a 16 percent decrease in customer satisfaction and a seven percent loss in conversions?

Having a fast website is therefore essential for maximizing your sales, not to mention the fact that Google takes into account your page load speed when it comes to search ranking. With 47 percent of consumers expecting a site to load in two seconds or under and 40 percent abandoning any site that takes more than three seconds to load, speed is of the essence.

Here are three simple ways in which you can speed up your business website.

Ensure you have the right hosting for your needs

When setting up a business website, most owners will plump for the cheapest option. That works well at the start, but once your internet presence has become established and your site is pulling in lots of traffic, you need to upgrade.

That aforementioned cheapest option is shared hosting. With this, you share resources such as CPU, disk space and RAM with other sites hosted on the same server. As a result, load times can be slower.

To speed up your website, you should consider switching to VPS hosting. VPS stands for virtual private server and is essentially your own, private server. You don’t share space with anyone else, and that means load time can increase significantly. Click to find out more about VPS hosting.

Compress your files

The bigger your files, the longer they take the load. It’s therefore in your business’ interest to try and compress your files into the smallest size possible to speed up your websites loading time.

If you’ve got pages on your website with lots of images, you can often end up with a page that is over 100kb in size. As a result, they are bulky and slow to load.

Run a free compression audit to see how compressing your files might speed up your website. You can then use a reputable program such as GZip to compress your files and optimize your page loading speed.

Enable caching

Whenever a visitor comes to your website, all the elements that make up the pages that they visit are stored within their hard drive in a cache. That means that next time they visit, they don’t need to send a request for the files to your server – their device can simply pull it all up from its own cache memory.

This only works though if your website is set up to enable caching. Doing so is certainly worthwhile. Loading every component from your own server can take up to 2.9 seconds; loading it from the user’s cache takes 0.9 seconds, meaning you can shave two seconds off load time. As we found out at the start of this article, that can be the difference between keeping someone on your website and losing them.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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