Samsung Seeking to Conquer PC market with Snapdragon

Posted on June 18, 2018 by Nikhil P Naik

The latest from Qualcomm is that a new Samsung device featuring a Snapdragon 850 chipset is currently being readying for the market. Given the Koran manufacturer’s portfolio with Windows convertible tablets, it’s hard not to envision a Windows 2-in-1 concept. That would only be their natural response in order to offer direct competition to the likes of Asus, Lenovo, and HP which already have their own Qualcomm-powered Windows laptops.

Since the number one consideration for many laptop buyers is the battery life, manufacturers have been hard at work to address the needs of highly efficient, convertible, sleek and modern devices. Smartphones typically have the Snapdragon 835 integrated into the operations. Now, Qualcomm asserts that the Snapdragon 850 is optimized for use with Windows PCs. Incredibly, the new technology also supports form factors which are much more specialized laptops.

At present, Qualcomm have not shared what kinds of innovative form factors they expect to debut with the new Snapdragon 850. For such a device to ably make utility of the latest Snapdragon chip capabilities, then we expect something that offers full LTE data connectivity with speeds of up to 1.2 Gbps, amazing battery life, and enhanced performance compared to the Snapdragon 835. Miguel Nunes, a senior director at Qualcomm shared that the next generation of gigabit LTE is likely to be the foundation building block as networks prepare to make a shift to 5G.

Indeed, such features could help Qualcomm draw in more manufacturers to support the new chip design in their builds since not many Windows laptops have been built on the Snapdragon 835 platform. Major tech companies like Intel are now touting new and improved battery-life extending technologies like low power-draw displays. Expectedly, traditional laptops, desktops, and full tower PC builds featuring an Extended Atx Case, are still going to offer competition to Qualcomm’s latest releases. As the year progresses, it’s going to get interesting as we look at what kind of innovative approach Samsung and its other tech contemporaries are taking.

Battery life is probably still going to be the number one consideration for those looking to purchase laptops throughout the year. Already, Nvidia have announced through Computex that their new graphics cards aren’t going to arrive until much later in 2018.

The latest designs feature a predominantly oversized Touch Bar or a touchpad that has been moved right above the keyboard. From a technical perspective, there’s not much difference between the Snapdragon 850 and the 845 other than the fact that one of them is optimized for Windows PCs and the other for Android phones. As per Nunes, there are a lot of processes involved in ensuring that they optimize for compatibility in either PC form factor of phone form factor.

Initially, the first generation of Always Connected PCs was limited. Back then, only just three devices, the detachable Lenovo Miix 630, the impressive HP Envy X2, and the affordable Asus NovaGo. Because of battery constraints, Qualcomm and other OEMs are likely to keep pushing forward new devices to cater for their markets.

About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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