Top 10 Effective Off-Page Activity That You Should Know

Posted on October 25, 2017 by Nikhil P Naik

Search Engine Optimization, abbreviated as SEO, is a technique or a bunch of techniques used to boost traffic to a website by gathering high page rank in all major search engines. It is often called SERP or called search engine result page, like Google, Yahoo, Bing and others. Search Engine Optimization has two major things to understand, one is on-page SEO and another is off-page SEO. Here, we will discuss about SEO, partially about on page and elaborately about off page that you should know as a SEO specialist. If you are an aspiring SEO, then also you should read this.

Why SEO and What Are Its Importance

As, discuss SEO is an activity that helps boost your website rank in all major search engines. Where, on page and off page, both the SEO techniques are appliedto boost one’s search rank. This is not a single day job. It takes time and effort and the effort is done with the help of a digital marketing team, where PPC expert for paid marketing, SEO, SMO, SMM and others work together to complete the work in a specified time frame.

off-page seo techniques

Advantages of Implementing Off Page SEO

SEO is important for your website or blog. It is not only important for boosting a website or blog rank but also important for building strong online presence, which you must do properly. Here, in this blog we will tell you more about off-page activity that helps you drive massive traffic to your website or blog. Whether you are a blogger or a webmaster, then you must be aware of search engine optimization, especially off-page, because on page is important, but that you can do one time. Whereas, the off-page optimization can be done countless time. When you are implementing off page SEO techniques you should follow the latest SEO techniques.

  • SEO off page will help increase visitors
  • SEO off page will help increase online presence
  • SEO off page will help increase search engine ranking
  • Off page SEO is helpful for targeting customers that are relevant to your products
  • Off page SEO is helpful for targeting customers who are relevant to your services as well
  • Though sharing blogs, Press Release, and other important content off page SEO will increase reliable of the website or blog, thus increase page and domain rank.

The off page search engine optimization not only helpful for your website or blog but also popular on the Internet, so you can get more and more visibility. With the on page SEO techniques you can get the search engine visibility, but with the off page SEO techniques you can improve the website position in search engine result pages. Let us take a look at the list of top ten best as well as effective off page SEO techniques that are not in trend for sure.

  1. Social Media Engagement – Social media engagement is one of the most important things that most of the digital marketing and search engine optimizers are applying. Social media engagement means engaging your business and sharing your products and services update through social media and improving the presence online.
  2. Social Bookmarking – Most of the people believe social bookmarking is dead and no longer effective for off page search engine optimization. But if you do it finding some niche bookmarking sites that are related to your website then it is good for you no doubt.
  3. Forum Submission – Forum submission is one of the most important parts of off page SEO. Forum helps you asked question and get the relevant answers for your query. The query can be related to your products and or services.
  4. Directory Submission for Blog – Sometimes you can do directory submissions and sometimes you do blog submission on different niche blog submission sites. They generally help you build links of your website or blog and at the same time improve your page rank.
  5. Article Submission – You can do article submission on different niche article submission sites. They generally help you build links of your website or blog and at the same time improve your page rank like blog submission.
  6. Question and Answer Submission – If you have done this before then you must have used Quora.com one of the great Q and A submission site that helps interact with people of your domain, thus improve your site’s social presence.
  7. Video Submission – Youtube.com is the best platform that helps you submit videos of your choice. Generally this is a great off page optimization way by which businesses share their information for their products and or services.
  8. Image Submission – Image submission can be possible through Google with one or more valid links for your website or blog.
  9. Infographics Submission – Infographics submission is a great way. This is a part of content marketing as well. If you can do it efficiently you will get lot of response from your targeted visitors. Thus, you can improve your online presence and improve your website or blog ranking. This is, though, not directly related to search ranking, but people who like your site will visit to read your content with relevant Infographics.
  10. Document Sharing – Sometimes digital marketers say it document sharing and sometimes say it PPT sharing, but both are effective for off page SEO ranking.

When you do proper on page as well as off page optimization, you will get better position to your website on SERP and will have better chance of getting more and more visitors every day. You might have come to know the terms, Page Authority, Domain Authority and Page Rank. These all can be achieved through off page SEO. One thing you should keep in mind is, Google Page Rank, this is no lover valid, because Google itself has stopped identify and showing. The described SEO off page techniques, trends as well as strategies can give you more insight and help you know better about SEO.


Author Bio: Sunny Chawla is a Marketing Manager at Alliance International IT – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Digital Marketing Services, Web Designing and mobile app development.

About Nikhil P Naik

Nikhil Naik has finished his graduation in the field of IT and is currently mastering in Business Analytics and Information Systems. He also loves watching cricket, listening to music and aspires to be a Data Scientist. Twitter Handle - @buzz_nikhil.

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