How to Make Your Website Run Faster

Posted on February 25, 2017 by Nikhil P Naik

If you’ve ever spent some time on a website that fails to load, then well, you probably weren’t on that website for too long. It comes as no surprise that people don’t like spending time when they’re getting nothing in return. Just look at society! If it’s not coming to us instantly, only very rarely do we sit around and wait for it to happen. Society’s problem? Sure, but also yours if you’re the owner of a website, especially if you’re an ecommerce store. There are some pretty damning statistics out there that show that if a website has a delay of more than a couple of seconds, people generally leave the website. How much money could you be losing out on, all because of problems that could be easily fixed?

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Staying on Top Of Its Performance

The best way to ensure your website is running smoothly is to analyse its performance over time. By having data on your website’s response time and so on, you can identify any issues it’s having ahead of time. Utilizing qTest for Jira can help you keep tabs on what’s going on under the hood of your website. Also, using the site yourself – from a number of devices and internet browsers – is a casual, easy way to monitor its performance.

Use Images Carefully

It’s all good and well having large, pristine images splashed across every page of your website, but you should think carefully about what they’re doing to your website’s speed. In some cases, you’ll decide that they actually are necessary – especially if they are used to sell products on your website. Even in that case, though, you should take the time to optimise your images so they use as little of your bandwidth as possible. Also: the beautifully high definition banner image of Everest probably isn’t necessary. We’re sorry.


It goes without saying that plugins can offer a lot of useful additions to your website, but just like when you have a lot of plugins on your internet browser, it’ll be affecting how fast your page loads. Make sure you look at the data to see how much of your energy the plugins you have on your website are using.  

Finding the Perfect Host

You already know that not all hosts are created equal. What tends to happen, though, is that we settle for one in the early days and then fail to upgrade to a more powerful host even when our increased levels of traffic call for it. If you’re having issues with speed after a sudden jump in visitors to your website, it might be because of your host. Take a look at what’s out there and find the right one for your needs.

Final Thoughts

Keeping your website running as healthy as possible is an ongoing process. Even the big boys – especially the big boys, in fact – can face downtime and slow websites, so don’t think you’re doing some inherently wrong. Just stay on top of your performance and all will run smoothly.

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About Nikhil P Naik

Nikhil Naik has a Master's Degree in Information Systems, and is currently working as a Software Engineer at Microsoft. He also loves playing cricket, listening to music, and traveling. Twitter Handle - @buzz_nikhil.

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